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Keywords: Cyprus
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Journal Articles
Journal of Product & Brand Management (2007) 16 (3): 159–167.
Published: 05 June 2007
...Demetris Vrontis; Ioanna Papasolomou Purpose This research aims to examine the importance of branding in the Cyprus wine industry. Further, it seeks to identify the wine‐consumer perceptions and expectations as well as the main problems found in the industry. Design/methodology/approach...
