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1-4 of 4
Keywords: Design management
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 1030–1044.
Published: 01 June 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Luxury branding Product design Sustainability Brand heritage Design management Consumer behaviour PLS modelling Government of Aragón GENERES Group S-54_23R FEDER This study was supported by the Government...
Journal Articles
Journal of Product & Brand Management (2022) 31 (6): 951–970.
Published: 03 February 2022
... Antioco et al. (2008) , Journal of Academy of Marketing Science A survey of 121 product design managers and interviews with four of them Exploring organisational and communication antecedents Crilly et al. (2009) , Design Studies Interviews...
Journal Articles
Journal of Product & Brand Management (2022) 31 (6): 899–937.
Published: 31 January 2022
... Emerald Publishing Limited Licensed re-use rights only Product design Consumer behaviour Design management Product management Innovation management New product development Product design strategy A quest to understand what drives success for organisations selling consumer products...
Journal Articles
Journal of Product & Brand Management (2014) 23 (7): 587–588.
Published: 11 November 2014
...). Product design Brand love Design management Product quality © Emerald Group Publishing Limited 2014 --> Yasushi Kusume and Neil Gridley Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience New York, NY Palgrave...
