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Keywords: Digital
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Journal Articles
Journal of Product & Brand Management (2023) 32 (5): 713–736.
Published: 13 December 2022
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital Social media Brand management Family firms Consumer engagement Brand authenticity The intertwining of research in family business and brand authenticity has led scholars to question whether...
Journal Articles
Journal of Product & Brand Management (2015) 24 (1): 89–90.
Published: 16 March 2015
... and impact is what achieving the goal will do for the customer (pp. 43-47). Chapter 4. Analyzing and prioritizing enhancements Kristofer Layon Digital Product Management A division of Pearson Education USA New Riders 2014 168 pp. $34.99 (trade paperback) © Emerald Group...
Journal Articles
Pioneers of Digital
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Journal of Product & Brand Management (2014) 23 (2): 143–144.
Published: 14 April 2014
...Amy L. Parsons Paul Springer and Mel Carson Pioneers of Digital London and Philadelphia Kogan Page 2012 224 pp. £19.99, $34.95 (trade paperback) © Emerald Group Publishing Limited 2014 --> Digital Internet Social media Search Entrepreneur...
