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Keywords: Digital
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Journal Articles
Journal of Product & Brand Management (2023) 32 (5): 713–736.
Published: 13 December 2022
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital Social media Brand management Family firms Consumer engagement Brand authenticity The intertwining...
Journal Articles
Journal of Product & Brand Management (2015) 24 (1): 89–90.
Published: 16 March 2015
... and impact is what achieving the goal will do for the customer (pp. 43-47). Chapter 4. Analyzing and prioritizing enhancements Kristofer Layon Digital Product Management A division of Pearson Education USA New Riders 2014 168 pp. $34.99 (trade paperback) © Emerald Group...
Journal Articles
Journal of Product & Brand Management (2014) 23 (2): 143–144.
Published: 14 April 2014
... Chicken, Avinash Kaushik – Digital marketing evangelist and Google, Carolyn Everson – MTV Networks and Facebook, Malcolum Poynton – Dove Campaign for Real Beauty, Qi Lu – Yahoo!, Microfit and Bing, Ajaz Ahmed – AKQA, Martha Lane Fox – Lastminute.com and the UK government's digital champion, Kyle MacDonald...
