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Keywords: Economic depression
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Journal Articles
Issues in a down economy: blue oceans and new product development
Available to Purchase
Journal of Product & Brand Management (2009) 18 (4): 292–296.
Published: 17 July 2009
... Group Publishing Limited 2009 Economic depression Product development Competitive strategy Customer satisfaction Customer retention Conventional wisdom asserts that starting a company or developing a new product for release during a down economy is a risky proposition. More precisely...
