Keywords: Employees’ negative word-of-mouth
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The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)

Sang Bong Lee, Shih Hao Liu, Carl Maertz, Jr.
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2022) 31 (7): 1018–1032.
https://doi.org/10.1108/JPBM-07-2021-3555
Published: 08 March 2022
... emotion Employees’ negative word-of-mouth Counterproductive workplace behavior Perceived brand knowledge A brand is regarded as a precious intangible asset that serves as a differentiator in the competitive marketplace (Hoppe, 2018 ; Iyer et al., 2018). Scholars and practitioners have...
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