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Keywords: Employer brand
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Journal Articles
Journal of Product & Brand Management (2018) 27 (5): 573–596.
Published: 08 November 2018
...Lorena Ronda; Carmen Valor; Carmen Abril Purpose The present study aims to propose a novel employee-centric framework for the study of employer brand attractiveness. This framework disentangles the role of employer attributes, employee benefits and employee perceived value in the study of employer...
