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1-2 of 2
Keywords: Ethical concerns
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Journal Articles
Journal of Product & Brand Management (2014) 23 (2): 114–120.
Published: 14 April 2014
...Anne Rindell; Tore Strandvik; Kristoffer Wilén Purpose – The purpose of this paper is to explore ethical consumers' brand avoidance. The study contributes to brand-avoidance research by exploring what role consumers' ethical concerns play in their brand avoidance. Design/methodology/approach...
Journal Articles
Journal of Product & Brand Management (2013) 22 (7): 484–490.
Published: 01 November 2013
... concerns play in their brand avoidance. Design/methodology/approach – A qualitative approach is adopted by interviewing 15 active members of organizations that represent ethical concerns for the well-being of animals, the environment and humans. Findings – The study indicates that consumers...
