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Keywords: Ethical decision-making
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Journal Articles
Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory
Available to Purchase
Journal of Product & Brand Management (2023) 32 (4): 544–565.
Published: 15 November 2022
... against counterfeiting. Originality/value This study contributes to the ethical decision-making literature by empirically testing and quantifying the impact of neutralisation on shaping counterfeit buyers’ attitudes and purchase intention. Accordingly, our research builds on and extends Eisend...
