... in luxury brand marketing and adds to existing literature. Julia-Sophie Jelinek can be contacted at: julia.jelinek@outlook.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand management Culture Art Fashion marketing Experiential branding...

... that mall branding is essentially experiential branding. Practical implications The study provides sound guidance for mall managers by suggesting priorities in shaping the mall brand, the emphasis on mall atmosphere and the criticality of tenant mix. Some malls spend hundreds of millions of dollars...

... to be seen in the literature. © Emerald Group Publishing Limited 2014 Social value Brand trust Usability Brand awareness Brand loyalty Social status Consumer-based brand equity Experiential branding Hedonic and utilitarian consumption Perceived quality An executive summary...