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Keywords: FMRI
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Journal Articles
Neural imprints of national brands versus own-label brands
Available to PurchaseJose Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, Daniela Seixas
Journal of Product & Brand Management (2016) 25 (2): 184–195.
Published: 18 April 2016
...@ismai.pt FMRI Consumer behaviour Consumer neuroscience National brands Own-label brands Manufacturers’ branded products and retailer branded products compete on the supermarket shelves. Do consumers have a decision-making process that outputs the winning choice between these two brand...
