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Keywords: Factory outlet stores
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Journal Articles
Journal of Product & Brand Management (2018) 27 (4): 415–426.
Published: 13 November 2018
... in investigating the effects of reference prices that do not include a semantic cue (i.e. “cue-less”) on consumers’ responses. It also studies consumers’ beliefs about factory outlet stores, a seldom-studied store type in which cue-less reference prices are used. Design/methodology/approach One qualitative...
