... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Customer erosion Repeat-purchase Socio-demographics Weight of purchase Fast moving consumer goods Customer erosion is a relevant topic of great practical and theoretical...

..., 2017 ; Halkias, 2015). Assortment planning Retailing Brand identity Marketing strategy Product management Fast moving consumer goods Brick-and-Mortar retailing Category evolution Consumer packaged goods Niche brands While a “niche brand” was formally defined in the marketing...

...Jake David Hoskins; Abbie Griffin Purpose This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving consumer goods (FMCG), testing the long-standing proposition that extending a firm’s brand and product...

... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Market entry Product marketing strategy Brand performance Product standardization and adaptation Multinational corporations Fast moving consumer goods Extensive research on the subject of standardization...

...Etienne Bressoud Purpose – In order to cope with the challenge of developing successful fast moving consumer goods (FMCG) innovations, market research vendors offer several methodologies to test concepts. The purpose of this article is to examine the discrepancy between the well-established...

...) : Corporate branding strategy. Sub‐branding strategy. Stand alone strategy. 1. Rajagopal and Sanchez (2004) : Brands Corporate brand Family brand Individual brand Branding strategies content analysis India Fast moving consumer goods A key to enhancing the equity...

... and analysis of brand perception represents an efficient tool for the brand extension. © Emerald Group Publishing Limited 2012 Brand management Brand extensions Quantitative methodology Food industry Marketing Slovenia New products Fast moving consumer goods An executive aummary...

... products, a positive framing approach is desirable. © Emerald Group Publishing Limited 2008 Discounts Fast moving consumer goods Prices Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Price bundling...

... Prices Consumer behaviour Fast moving consumer goods Shopping Product information Product‐price knowledge represents a basic requirement in rational consumer decision‐making (see Estelami and De Maeyer, 2004), and is also a key concern for economists and store managers (see Binkley...