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Keywords: Financial value of brand equity
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Journal Articles
Using financial analysis to assess brand equity
Available to Purchase
Journal of Product & Brand Management (2013) 22 (1): 65–78.
Published: 22 February 2013
...‐to‐business marketing Direct mail Internet sales Differentiation Brand equity Quantitative measurement Financial value of brand equity Internet shopping Marketing strategy Electronic commerce Retailing Brand management strategies can impact the ROE by way of enhancing profit margins, sales...
