...Varsha Jain; Preeti Shroff; Altaf Merchant; Subhalakshmi Bezbaruah Purpose A place brand is a culmination of its exclusive history, people and traditions that affect customer and community experiences. Place branding has become increasingly important for collective heritage brand strategy...

...Oriol Iglesias; Jatinder J. Singh; Mònica Casabayó; Ulla Hakala; Sonja Lätti; Birgitta Sandberg Purpose Brand heritage is acknowledged as one of the future priorities in branding research. Adopting it in an international context is challenging. In order to maximise its use it is necessary to know...

...Graham Hankinson Assesses the relative saliency of image attributes associated with history, heritage and culture in shaping the perceptions of places as tourism destinations. Such images tend to have been formed over a long period of time and result from exposure to communication processes largely...