... on consumers' ethical norms) but in fact have not. © Emerald Group Publishing Limited 2014 Brand avoidance Ethical concerns Image heritage An executive summary for managers and executive readers can be found at the end of this issue. White et al. (2012) have found...

... or that have been thought of as relating only to a specific group of consumers. Originality/value – The ethical consumers' views represent new insights into understanding brand avoidance. © Emerald Group Publishing Limited 2013 Brand avoidance Ethical concerns Image heritage...

... presents a novel approach for understanding the past (image heritage) and current (image‐in‐use) dimensions of brand images and their embeddedness in consumer practices. Image heritage Image‐in‐use Practice Brand strength Brand image Consumers Our goal is to compile the brand specific...