... Consumer inclusion Supplier engagement Brand strategy Ethical marketing Social responsibility Non-consumer stakeholders Marketing ethnography Inclusive design Brand trust Developing economies There is a pressing need for brands to keep up with changes in society and culture (Song et al...

... covers four areas: Aging consumers Age-friendly branding Institutional theory Inclusive design Accessibility Brand management Fundamental Research Program of Shanxi Province N/A Public Health Agency of Canada. In a downtown café, an older woman abandons her order, unable...

.... The purpose of this study is to explore how online brand communities (OBCs) can be used as a means for co-creating brand inclusion. Design/methodology/approach This research used a netnographic case study approach with two inclusive brands with robust OBCs. Data collection for this case-based project...