... Individual perception An executive summary for managers and executive readers can be found at the end of this article. Private label brands, also commonly referred to as “own brands” or “store brands”, consist of merchandise produced and sold by a specific retailer or chain of retail stores...

... with a larger assortment, the benefits of product completeness would be reduced at a lower price level: © Emerald Group Publishing Limited 2012 Product completeness Product management Product assortment Price inferences Consumer behaviour Individual perception An executive summary...

... of America Brand awareness Individual perception Buying behaviour An executive summary for managers and executive readers can be found at the end of this article. The importance of names for brands has long been recognized among researchers and practitioners who view it as a key component...

... the organization; the second stream was based on the corporate personality traits that people have toward a company; and the third stream was the degree of trust toward the company. Corporate image Stakeholder analysis Individual perception Customer behaviour United States of America The importance...

... the product. Such limited knowledge is probably the reality for 95 percent or more of the products currently on the market. Alex Gofman can be contacted at: axg@alexgofman.com © Emerald Group Publishing Limited 2009 Innovation Product development Individual perception An executive...

... an advertised next‐purchase coupon. Patrali Chatterjee can be contacted at: chatterjeep@mail.montclair.edu © Emerald Group Publishing Limited 2007 Coupons Advertising Incentive schemes Purchasing Customer loyalty Individual perception Coupons are an important promotion vehicle...