... Innovation management presentation and problem identification; preparation and information gathering; idea generation; idea validation; and outcome assessment (success, failure or progress). A central concept, intrinsic motivation, affects the first and third stages, while...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Collaboration Cultural goods Entertainment industry Innovation management Market selection Music industry Niching Product positioning Cultural goods, which include music, movies, books and live...

... Sameti can be contacted at: a.sameti@unsw.edu.au 17 07 2021 22 12 2021 07 01 2022 10 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product development Product design Design thinking Innovation management Design...

... Emerald Publishing Limited Licensed re-use rights only Product design Consumer behaviour Design management Product management Innovation management New product development Product design strategy A quest to understand what drives success for organisations selling consumer products...

... performance Dynamic capabilities theory Resource-based theory New product management Innovation management Quantitative methods SEM Many firms rely on their new product performance as a significant source of competitive advantage; hence, understanding the contributory factors to new product...

... re-use rights only Retailing Brand name Regression analysis Brand extension Marketing strategy Brand performance Product management Innovation management Consumer brand equity Fast moving consumer goods A substantial amount of academic research effort has been devoted...

... Innovation management Integrated marketing communications Media business models New media New product management A fundamental question in marketing is how do we create for and capture value from consumers. Are consumers active and can they pull products and services as they desire? Do marketers...