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Keywords: Institutional theory
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Journal Articles
Age-friendly branding: a definition, review and framework for inclusivity
Available to Purchase
Journal of Product & Brand Management (2026) 35 (2): 320–335.
Published: 05 January 2026
... analysis of 77 global age-friendly business reports. Data analysis utilized institutional theory to identify pressure mechanisms and implementation patterns. Findings Three institutional pressures drive age-friendly branding adoption: coercive pressures from regulatory mandates, mimetic pressures from...
Includes: Supplementary data
