... 29 12 2018 09 04 2019 17 07 2019 18 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand communication Social media Brand image Social marketing Brand management Integrated marketing communications Delphi study...

... Place branding Place image Place marketing Integrated marketing communications Brand community Community values Instrumental values Terminal values Brand communities have been identified as very relevant tools for implementing loyalty (Algesheimer et al., 2005) and citizenship...

... Innovation management Integrated marketing communications Media business models New media New product management A fundamental question in marketing is how do we create for and capture value from consumers. Are consumers active and can they pull products and services as they desire? Do marketers...