.... The antecedents–engagement–consequences model addresses these gaps by providing an integrated, sequential framework that synthesizes technological prerequisites (Antecedents) with relational development (Engagement) to explain trust-based purchasing (Consequences) in international markets. Consumer...

... Publishing Limited Licensed re-use rights only Consumer behaviour Uni/ambivalent cognition-affect Cognitive country image Affective country image Cognitive judgment Country of origin Affective evaluation Behavioural tendency International marketing Country-of-origin (COO) has been one...

... behavior International marketing Consumer–brand identification PBG/PBL Underdog brand positioning As global markets expand and diversify, consumers around the world have more opportunities to choose between both foreign and domestic brands (Davvetas et al., 2016; Mandler et al...

...) and social harmony. With their visible exhibitions of social inequality, luxury stores attracted many protesters’ anger during the yellow vest riots in France in 2018, for example. Social responsibility Luxury branding International Marketing Luxury evokes both positive and negative reactions...

... Previous research on the country-of-origin effect has not yet appreciated the role of legal institutions in developing the construct of country image. Country image Trust Consumer protection Product quality Financial brand equity International marketing Country of origin effect Chih-Pin...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Positioning Advertising Brand evaluation Global branding International marketing Cross-cultural research The framework that consists of three consumer culture brand positioning strategies: global consumer culture...

.... This gives confidence in the robustness and generalizability of the results. China Consumer behavior International marketing Buying behavior Competition Duplication of purchase law © Emerald Group Publishing Limited 2014 Amid the stagnant economy of the USA and the Eurozone...

... Publishing Limited 2009 Brands Innovation Marketing strategy International marketing An executive summary for managers and executive readers can be found at the end of this article. Traill and Meulenburg (2002) suggest that every successful firm has a dominant “orientation...

... the perception of a single brand in the context of cultural dimensions in a global setting – in particular in six countries on three continents. © Emerald Group Publishing Limited 2008 Brand identity Brand management Brand image International marketing An executive summary for managers...

.... Dennis A. Pitta can be contacted at: dpitta@ubalt.edu © Emerald Group Publishing Limited 2008 Brand management International marketing Consumer marketing Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Global...

... generation, railways, industry automation and environmental equipment. ABB represents a growing trend in global business, combination for success. © Emerald Group Publishing Limited 2005 New products Product development China International marketing In 1993, ESC took a long look...

... the focus of investigation (Alon et al., 2000 ; Welsh and Alon, 2001). Franchising is one of the fastest growing US exports (Paswan et al., 2001a ; Zeidman, 2000). The number of franchise organizations expanding into the international market is growing day by day (Aydin and Kacker, 1990...

..., season, container, and color. © MCB UP Limited 1999 Brands Consumer behaviour International marketing Perfume Image Markets’ perceptions are shaped by physical senses Markets’ perceptions are shaped, in many instances, by physical senses – smell, sight, sound, taste and touch...

... followers” and “late followers”. The results have direct implications for products entering international markets as a first mover, “early” follower, or “late” follower. Results indicate that with increasing number of competitors entering an international market, a product’s favorable country image begins...

... prices. Should manufacturers such as Caterpillar, Deere, and Komatsu answer their call? © MCB UP Limited 1998 Distribution channels Imports International operations International marketing Pricing strategy Product management It is widely recognized that a major advantage from...