...‐to‐business marketing Direct mail Internet sales Differentiation Brand equity Quantitative measurement Financial value of brand equity Internet shopping Marketing strategy Electronic commerce Retailing Brand management strategies can impact the ROE by way of enhancing profit margins, sales...

... also use shopbots or internet shopping agents to obtain prices charged by competing sellers for a standardized product (Bakos, 1997 ; Iyer et al., 2002 ; Ratchford, 2009). Early work on online price dispersion hypothesized that the internet will play a major role in eliminating price...

... of signals is likely to be stronger in the absence of other signals. Sujay Dutta can be contacted at: sujaydutta@wayne.edu © Emerald Group Publishing Limited 2009 Signal processing theory Internet shopping Study 1A tested H1 using a 3 (both price and brand reputation...

... and service quality while the company's reputation has a broader influence on perceptions of customer value and customer loyalty. © Emerald Group Publishing Limited 2009 Corporate branding Innovation Information strategy Internet shopping Purchasing An executive summary for managers...

... be contacted at: paswana@unt.edu © Emerald Group Publishing Limited 2009 Internet shopping Electronic commerce Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Marketers spend enormous amount of time, effort, energy...

... for the popular titles, respectively, and 13, 6, and 6 for the random titles, respectively. © Emerald Group Publishing Limited 2009 Internet shopping Retailers Pricing policy Australia Consumer goods We also address some other important issues such as price convergence, brand loyalty...

... versus buying at fixed prices is missing from the extant literature. The present study fills this gap. Auctions Internet shopping Gender Internet auctions have become increasingly popular since their inception in mid‐1990. In the US alone, close to a half million full‐ and part‐time...

... in forming valuations. Jianwei Hou can be contacted at: Jianwei.hou@mnsu.edu © Emerald Group Publishing Limited 2007 Auctions Internet shopping Pricing Bidders' bidding strategies and the auction price have long been studied in traditional auctions. Researchers have spent decades...