...Hooman Estelami; Sarah Maxwell; Sajeev Varki; Sanjiv Sabherwal; Albert Della Bitta; Keith M. Moore Purpose The paper seeks to show that marketing and psychology literature can shed light on why investors exhibit preferences for certain price ends. The perspective adopted is that the stock market...

... – attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast...