... 02 2025 15 06 2025 11 09 2025 02 12 2025 13 01 2026 02 02 2026 03 02 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Japan Consumer behaviour Self-esteem Compulsive buying Human brand Celebrity...

... Japan. The sample population was female‐weighted with moderate levels of education and medium income. A ten‐item objective wine knowledge scale was developed to measure consumers' knowledge levels and to form the basis for segmentation. Findings Japanese wine consumers with higher levels...

... the price perception constructs across three cultures using equivalent instruments. Design/methodology/approach A questionnaire is used to collect information on more than 500 student respondents from America, China, and Japan. Findings Utilizing structural equation modeling, a 21‐item version...

...Min‐Young Lee; Dee Knight; Youn‐Kyung Kim Purpose The purpose of this paper is to understand how consumers in three countries (Mexico, South Korea, and Japan) perceive a US global brand versus domestic brands and their marketing efforts. There has been an increasing number of global brands...

... --> Product development Global Japan Consumers What is refreshing about this book is that professors from Japan and the USA joined together to tackle the subject of global product development. As we all know, innovation, production, distribution, and consumption have gone worldwide. A recent trade...

...Kau Ah Keng; Mark Uncles; Andrew Ehrenberg; Neil Barnard The equilibrium structure of packaged goods markets in Japan resembles that in Western economies: brands compete against each other in largely unsegmented markets, with the extent of consumers’ brand‐switching and divided loyalties between...