...Statia Elliot; J.E. (Joe) Barth Purpose To better understand the unique preferences of the newest segment of wine consumers, the purpose of this paper is to explore the design and brand personality of wine labels, and their appeal to the millennial market. Design/methodology/approach The study...

...Michael S. Pepe; Russell Abratt; Paul Dion Purpose The purpose of this study is to investigate the influence of private label resources possessed by a supermarket retailer on the shopping behavior of loyal customers. The study examines whether or not private label products can help in the overall...

...Julian Ming‐Sung Cheng; Lily Shui‐Lien Chen; Julia Ying‐Chao Lin; Edward Shih‐Tse Wang Purpose This research attempts to investigate the differences of consumer perceptions on product quality, price, brand leadership and brand personality among national brands, international private labels...

...” effects of prices, while there is only very scant academic evidence available. © Emerald Group Publishing Limited 2006 Prices Perception Euro France Labelling Brands Fairly banal events are sometimes rashly referred to as “historic”, yet concerning the launch of the euro on 1...

..., and collects survey data from 923 respondents regarding store patronage behavior and brand choice. The first hypothesis received unconditional support. The second hypothesis received conditional support. Discusses implications for marketing strategy. Brand image Labelling Marketing strategy Own‐label...

...Len Tiu Wright Explores the importance of effective labeling in marketing concerning the abilities and motivations of consumers to understand and make decisions by using the information made available to them on the labels of the products which they purchase. Reports on focus group studies where...