...Robert A. Wertz Purpose When a new logo is released, it does not have an established meaning in the mind of the viewer. As logos have become more highly scrutinized by consumers and critics, it has become more important to understand viewers’ initial responses to logos. While other studies have...

...Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand Purpose Auditory branding is the association of a non‐verbal, auditory identity for a brand. Sonic logos, or “sogos,” are a key element of sonic branding. This paper seeks to examine the systematic influence of an objective property...

... their return policy, have lower reputation scores, display a retail brand logo, offer more products, and are not electronic specialists. Originality/value The paper contributes to the theoretical understanding of the effects of information quality and governance structures on prices. This is the first...

...Michael F. Walsh; Karen Page Winterich; Vikas Mittal Purpose Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers' brand attitudes? The purpose of this paper...