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Journal Articles
Understanding brand loyalty of the store brand’s customer base
Available to Purchase
Journal of Product & Brand Management (2015) 24 (7): 679–692.
Published: 16 November 2015
... Emerald Group Publishing Limited Licensed re-use rights only Price consciousness Brand loyalty Private label usage Private labels Quality consciousness Value for money M31 An executive summary for managers and executive readers can be found at the end of this issue. Our...
