... by exploring alternative political ideologies for market segmentation and brand attachment analysis. Design/methodology/approach This research uses an online survey for data collection that generated 819 usable responses. Respondents answered questions about their political orientations and then rated...

... demographics, are incorporated into the analysis, and equity is measured across seven different consumer segments for two product lines. Private labels Store brands Brand equity Consumer segments Multinomial logit Demographics Market segmentation From our literature review we conclude...

... 2012 Country of origin Brand preference Brand loyalty Japan Market segmentation Objective knowledge Subjective knowledge Wines Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Japan is an emerging market...

... Emerald Group Publishing Limited 2009 Market segmentation Product variants Consumer goods United Kingdom An executive summary for managers and executive readers can be found at the end of this article. Market segmentation, the process of dividing a market into different groups...

.... The Google entries show both academic treatments of brand value as well as business entries from service providers. Brand management Brand awareness Market segmentation Value analysis Customer orientation An executive summary for managers and executive readers can be found at the end...

... four market segments. It was also found that the intrinsic brand attractiveness as a measure of consumer brand preference is different between segments. Finally, the price sensitivity is also different between segments. Research limitations/implications The time cost necessary to obtain...

... ; Georgoff, 1971). Pricing policy Price positioning Consumer psychology Market segmentation United Kingdom © Emerald Group Publishing Limited 2007 With any study of this nature, the choice of products was important. The primary issues that were considered when making the product...

... the individual to initiate yet further word‐of‐mouth exchanges about the Ashes series (see Gounaris and Stathakopoulos, 2004). © Emerald Group Publishing Limited 2007 Brand management Sports Marketing strategy Cricket England Market segmentation An executive summary for managers...

... Publishing Limited 2006 Product management Pricing Consumer behaviour Market segmentation The identified factor structure reveals the underlying choice conflict between quality expectations and the need for lower prices which results in price tier preferences. The first factor “Concern...

... and positive effects on fairness and satisfaction in the code‐present group. Presents implications for effective market segmentation through the use of online coupon codes. In addition, we also add a secondary prompting effect. When a prompt is used, specific verbiage is used to draw attention to the code...

... identifies the various areas of opportunity for segmenting World Wide Web consumers. Several known pricing tactics are assessed for their application to the World Wide Web consumer markets. © MCB UP Limited 2002 Internet Pricing Market segmentation Two important changes The increasing...

...Chin‐Feng Lin A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit...

... the phenomena being studied and justifies the characteristics being used. These categories are mutually exclusive and collectively exhaustive and there is a great deal of use for the overall classification system. © MCB UP Limited 2001 Brand loyalty Market segmentation Consumer behaviour...

... of 50 they do not become a homogeneous mass any more than when they were younger and this diversity is a potential opportunity for market segmentation. This paper considers whether older people are seen as genuine targets by advertisers and their agencies. While in the USA this debate is well...

... Intangible costs Pricing Pricing strategy Public transport Market segmentation Pricing in public transport organisations is often based on a mixture of internal operational costs, customer demand patterns, and political acceptability. The major considerations in determining pricing approaches...

... implications include careful target market segmentation,particularly for controversial/public products. For beneficial private products, high quality and accurate information is critical. Unmentionable products still exist after 14 years, and both the concept itself and the determining factors are timeless...