... by exploring alternative political ideologies for market segmentation and brand attachment analysis. Design/methodology/approach This research uses an online survey for data collection that generated 819 usable responses. Respondents answered questions about their political orientations and then rated...

... Multinomial logit Demographics Market segmentation An executive summary for managers and executive readers can be found at the end of this article. Whether these brands have been able to build brand equity throughout their development or if their value is still linked to their price advantage...

... will vary depending on the level of consumer wine knowledge. Johan Bruwer can be contacted at: Johan.bruwer@adelaide.edu.au Country of origin Brand preference Brand loyalty Japan Market segmentation Objective knowledge Subjective knowledge Wines Consumer behaviour H3...

... are found extensively within the age and employment status variables. Originality/value Functionally different product variants tend to draw different demographic‐based segments of buyers, which has not been previously shown. © Emerald Group Publishing Limited 2009 Market segmentation...

... as a new basis for brand management was used. In contrast to traditional brand management which is based on products, the paper bases brand management on consumer needs highlighting consumer equity rather than brand equity. Brand management Brand awareness Market segmentation Value analysis Customer...

... four market segments. It was also found that the intrinsic brand attractiveness as a measure of consumer brand preference is different between segments. Finally, the price sensitivity is also different between segments. Research limitations/implications The time cost necessary to obtain...

... of an investigation into whether odd‐endings are effective. It proposes a theory that has been empirically tested and points the way forward for future research in this area. © Emerald Group Publishing Limited 2007 Pricing policy Price positioning Consumer psychology Market segmentation United Kingdom...

... Cricket England Market segmentation An executive summary for managers and executive readers can be found at the end of this article. The 2005 “Ashes” Test cricket series between England and Australia attracted an average of 2.5 million UK terrestrial television viewers per day, peaking...

... be contacted at: hans.stamer@wiso.uni‐erlangen.de © Emerald Group Publishing Limited 2006 Product management Pricing Consumer behaviour Market segmentation Price segmentation captures response heterogeneity to price‐related variables and creates opportunities to adapt price management...

... and positive effects on fairness and satisfaction in the code‐present group. Presents implications for effective market segmentation through the use of online coupon codes. Online transaction processing Market segmentation Promotional coupons Pricing Electronic commerce In addition, we also add...

... greater range of prices Track and segment online customers © MCB UP Limited 2002 Internet Pricing Market segmentation Two important changes The increasing prevalence of computers, access to the Internet and the number of consumers of the World Wide Web (WWW) suggest two...

...Chin‐Feng Lin A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit...

... in such cases. © MCB UP Limited 2001 Brand loyalty Market segmentation Consumer behaviour Marketing strategy Strategic marketing Loyalty is an important concept in strategic marketing. Loyalty provides fewer reasons for consumers to engage in extended information search[1] among...

..., resulting in about a quarter of 45‐54 year‐olds having children under 16 living at home (Mintel, 1995). Such data show that once people reach the age of 50 they do not become a homogeneous mass any more than when they were younger and this diversity is a potential opportunity for market segmentation...

... therefore take advantage of service elasticities present in price inelastic market segments which place more value on non‐price service attributes such as schedule frequency, transit time and physical congestion. Without adequate market knowledge and fare price flexibility, public bus transport operators...

... implications include careful target market segmentation,particularly for controversial/public products. For beneficial private products, high quality and accurate information is critical. Unmentionable products still exist after 14 years, and both the concept itself and the determining factors are timeless...