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Keywords: Meta-model
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Journal Articles
Journal of Product & Brand Management (2014) 23 (4-5): 282–294.
Published: 18 August 2014
... of this issue. © Emerald Group Publishing Limited 2014 Advertising Brands Persuasiveness Meta-model Precise Slogans Vague This study focused on the vague, as opposed to precise, nature of advertising slogans. Given this, the study assessed the possible effect of elements...
