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Keywords: Moral justifications
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Journal Articles
Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory
Available to Purchase
Journal of Product & Brand Management (2023) 32 (4): 544–565.
Published: 15 November 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Counterfeiting Emerging market Purchase intention Ethical decision-making Dissonance Branded products Moral justifications Neutralisation Counterfeit trade, or the trade of infringing trademarks (Grossman...
