Keywords: Motives for volunteer co-creation
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2021) 30 (6): 806–818.
Published: 01 February 2021
... co-creation Internal branding Volunteer Internal stakeholders Internal stakeholder co-creation Motives for volunteer co-creation Volunteer engagement New internal branding paradigm Several recent empirical studies elaborate on the two types of engagement antecedents that Thomas (2016...

or Create an Account

Close Modal
Close Modal