Keywords: Motives for volunteer co-creation
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Journal Articles
Journal of Product & Brand Management (2021) 30 (6): 806–818.
Published: 01 February 2021
... only Brand engagement Brand co-creation Internal branding Volunteer Internal stakeholders Internal stakeholder co-creation Motives for volunteer co-creation Volunteer engagement New internal branding paradigm A major premise of the internal branding literature is recognition...

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