Keywords: National brand
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Journal Articles
Journal of Product & Brand Management (2014) 23 (6): 429–438.
Published: 09 September 2014
... ratings, the authors evaluate price-quality relationships with Spearman’s rank correlation coefficients and distinguish food from non-food products, national brands and private labels and three price tiers. Findings – High price-quality correlations for national brands and non-food private labels...
Journal Articles
Journal of Product & Brand Management (2013) 22 (5-6): 331–341.
Published: 19 August 2013
...Ram Herstein; Shaked Gilboa; Eyal Gamliel Purpose – The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their perception...

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