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Keywords: Negative discrete emotion
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Journal Articles
Journal of Product & Brand Management (2022) 31 (7): 1018–1032.
Published: 08 March 2022
... from executing NWOM and CWB by attenuating the relationship between negative discrete emotions and focal behaviors. We propose that (Figure 1): Social exchange theory has been used as a major theory to explain the response toward organizational justice (Colquitt, 2008). The literature on social...
