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Keywords: Neutralisation
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Journal Articles
Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory
Available to Purchase
Journal of Product & Brand Management (2023) 32 (4): 544–565.
Published: 15 November 2022
...Sally Raouf Ragheb Garas; Amira Fouad Ahmed Mahran; Hassan Mohamed Hussein Mohamed Purpose This paper aims to investigate the impact of perceived risk, ethical judgement, value consciousness, susceptibility to social influence and neutralisation on counterfeit clothes and accessories purchase...
