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Keywords: New media
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Journal Articles
Journal of Product & Brand Management (2020) 29 (2): 144–149.
Published: 24 June 2019
..., fake, empty and ironic. Finally, we conclude by exploring further opportunities offered by the semiotic square for interpretive investigation. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Semiotics Brand communication New media Fake news...
Journal Articles
Journal of Product & Brand Management (2018) 27 (4): 375–384.
Published: 17 October 2018
... with the implications for managers. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Video games Corporate reputation Brand communication Computer-mediated communication eWOM Social media Brand co-creation New media New product management Brand management...
Journal Articles
Journal of Product & Brand Management (2016) 25 (4): 373–386.
Published: 18 July 2016
.... Originality/value There has been a lot of discussion on the need to change business models in the wake of changed consumer behavior. The current paper provides guidance on how to respond to the new media world. Kerry Fiona Chipp can be contacted at: chippk@gibs.co.za © Emerald Group Publishing Limited...
