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1-5 of 5
Keywords: Online buying behavior
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Journal Articles
Journal of Product & Brand Management 1–14.
Published: 01 July 2026
... marketing Online buying behavior Brand stories Story diagnosticity AI-generated content Experimental design © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only 09 12 2024 03 05 2025 23 09 2025 20 02 2026 11 05 2026 22...
Journal Articles
Journal of Product & Brand Management (2026) 35 (6): 802–815.
Published: 02 February 2026
... Emerald Publishing Limited Licensed re-use rights only Body orientation Perceived product efficacy Approach behavior Perceived harmony Model image Product placement Online buying behavior National Natural Science Foundation of China (NSFC) NOs. 72272150; NOs. 72402234...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2024) 33 (5): 604–617.
Published: 28 May 2024
... imagery Online buying behavior Product placement Experimental design Information processing In today’s digital age, online shopping has become immensely popular, and the significance of product images in e-commerce cannot be overstated (Lee and Choi, 2023 ; Liu et al., 2023). Images...
Journal Articles
Journal of Product & Brand Management (2017) 26 (4): 402–414.
Published: 17 July 2017
... be contacted at: sreejeshibs@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Media Brand awareness Advertising Experimental design Video games Online buying behavior Enhancing consumers’ brand recall involves the integration...
Journal Articles
Journal of Product & Brand Management (2014) 23 (6): 439–451.
Published: 09 September 2014
... Social influence Perceived risk Promotions Online buying behavior In the following sections, we first provide an overview of perceived risk associated with SCs offered by unfamiliar brands and the differential response to risks generated from different variety-seeking orientations...
