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Keywords: Online retailing
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Journal Articles
Using financial analysis to assess brand equity
Available to Purchase
Journal of Product & Brand Management (2013) 22 (1): 65–78.
Published: 22 February 2013
... performance, and therefore, a key driver of the ROE. Evaluating the impact of a brand management strategy on the ROE, therefore, can be helpful to brand and other managers in determining the success of those strategies. © Emerald Group Publishing Limited 2013 Online retailing Business...
Journal Articles
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Free
Journal of Product & Brand Management (2012) 21 (4): 301.
Published: 13 July 2012
...‐707543‐X , ISBN: Also lists ‐13: 978‐0‐13‐707543‐0 © Emerald Group Publishing Limited 2012 --> Marketing intelligence Shopper psychology Decision drivers Online retailing ROI Shopper Intimacy is the authors' variation on “Shopper Insights” (SI). SI is designed...
