... and positive effects on fairness and satisfaction in the code‐present group. Presents implications for effective market segmentation through the use of online coupon codes. Online transaction processing Market segmentation Promotional coupons Pricing Electronic commerce In addition, we also add...

... online in general. Internet Online transaction processing Consumer behaviour Clothing industry Marketing Electronic retailing Electronic retailing continues to grow in size and importance as increasing numbers of consumers buy online, and apparel purchases represent a significant...