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Keywords: Online transaction processing
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Journal Articles
Journal of Product & Brand Management (2003) 12 (2): 121–134.
Published: 01 April 2003
... not (a reprimand of sorts – which is bad), as alluded to in the introduction. Customers receiving the code may believe that they are “special” Online transaction processing Market segmentation Promotional coupons Pricing Electronic commerce Few things stir up a consumer revolt quicker than...
Journal Articles
Journal of Product & Brand Management (2002) 11 (2): 89–102.
Published: 01 April 2002
... and proportionally fewer white women. © MCB UP Limited 2002 Internet Online transaction processing Consumer behaviour Clothing industry Marketing Electronic retailing Electronic retailing continues to grow in size and importance as increasing numbers of consumers buy online...
