... 01 12 2018 21 02 2019 22 02 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Values Slogans Organizational culture Typology Value propositions Fake news Employee attachment Research interest in “fake news” has...

... evaluation Strategic process Brand integration Organizational culture Brand management The third edition of From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands provides an excellent step‐by‐step guide for both brand and marketing managers who...

... organizational culture (Schein, 1983 , 1990 ; Quick, 1992). This can nurture the organization to perform according to its ethical standards and ambitions, and achieve trustworthiness in its strategic efforts and communicated visions and values, thereby impacting the company's reputation, especially as regards...

... Publishing Limited 2009 Innovation Portugal Product development Organizational culture In some ways, the perception is justified. It is widely accepted that many workers simply want a paycheck for their efforts and are not interested in leadership. In some cases the attitude is inherent...

... Organizational culture The basic premise of this book is that most sales personnel do not try to sell the brand. Instead, they try to sell the features or the benefits. Possible reasons given are that salespeople often are not cognizant of the language of or the semantics of the brand. Sales personnel know...

... Group Publishing Limited 2008 Financial services Brands Organizational culture Approaching the issue more tangentially, culture has also been found to influence employee retention rates (e.g. Sheridan, 1992), which given the centrality of the employee‐customer interaction in services...