..., this article turns to that evaluation process. To understand the influence of slogans on employees, it is useful to conceptualize them as a type of cultural form (Trice and Beyer, 1993), in that they serve to both express and reinforce aspects of organizational cultures (Sadri and Lees, 2001...

... evaluation Strategic process Brand integration Organizational culture Brand management The third edition of From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands provides an excellent step‐by‐step guide for both brand and marketing managers who...

..., and the honoring of a triple bottom line – people, planet, and profit (Wood, 1991). Tore Hillestad can be contacted at: tore.hillestad@nhh.no © Emerald Group Publishing Limited 2010 Corporate branding Social responsibility Environmental management Innovation Organizational culture...

... need high levels of creative skills to be competitive. Still, creativity is valuable throughout most organizations. Innovation Portugal Product development Organizational culture Many organizations recognize and value the creativity of their employees. Typically, the focus of creativity...

... Organizational culture The basic premise of this book is that most sales personnel do not try to sell the brand. Instead, they try to sell the features or the benefits. Possible reasons given are that salespeople often are not cognizant of the language of or the semantics of the brand. Sales personnel know...

... was found by Flamholtz (2001) , and whilst noting that the link is difficult if not impossible to prove, Hofstede (1998 , p. 491) took the view that, “ … there is little doubt that organizational culture affects performance; in the long run, it may be the one decisive influence for the survival or fall...