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Keywords: Own-label brands
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Journal Articles
Neural imprints of national brands versus own-label brands
Available to PurchaseJose Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, Daniela Seixas
Journal of Product & Brand Management (2016) 25 (2): 184–195.
Published: 18 April 2016
...Jose Paulo Marques dos Santos; Marisa Martins; Hugo Alexandre Ferreira; Joana Ramalho; Daniela Seixas Purpose This paper aims to explore brain-based differences in national and own-label brands perceptions. Because price is a differentiating characteristic, able to discriminate between national...
