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Keywords: PRISMA process
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Journal Articles
Journal of Product & Brand Management (2025) 34 (1): 61–83.
Published: 28 November 2024
... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Branded apps Escapism Conceptual model PRISMA process Systematic literature review The use of mobile devices and the number of available apps have increased considerably. In 2026, it is projected...
Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 107–123.
Published: 28 July 2022
... branding Country branding Place branding Systematic literature review PRISMA process Branding is no longer restricted to the realm of products; instead, because of globalization, it has extended to the domain of places, including nations, regions, provinces, cities and towns (Roozen et al...
