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Keywords: Past behaviour
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Journal Articles
Journal of Product & Brand Management (2015) 24 (2): 134–146.
Published: 20 April 2015
...Nina Michaelidou; Milena Micevski; Nikoletta Theofania Siamagka Purpose – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. Design/methodology/approach – Data...
