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Keywords: Pathways to engagement
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Journal Articles
Interactive brand experience pathways to customer-brand engagement and value co-creation
Available to Purchase
Journal of Product & Brand Management (2016) 25 (5): 402–408.
Published: 15 August 2016
... 20 04 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Interactivity Brand experience Interactive experiences Pathways to engagement Customer-brand engagement and customer value co-creation are two growth areas...
