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Keywords: Perceived brand knowledge
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Journal Articles
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
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Journal of Product & Brand Management (2022) 31 (7): 1018–1032.
Published: 08 March 2022
... to examine whether employees’ perceived brand knowledge can directly diminish employees’ NWOM and CWB and attenuate the influence of negative emotions. Design/methodology/approach A questionnaire was used to gather relevant data, which were analyzed by structural equation modeling. Findings...
