... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Second-hand Pre-owned Premium Luxury Status Brand loyalty Quality Perceived risk Judgment and decision-making Signaling theory Consumers purchase premium and luxury products for a variety of reasons...

... attachment, brand trust, product incongruity, product familiarity, perceived risk, willingness to try, product evaluation and word-of-mouth intentions. Findings The results support the role of emotional brand attachment in the diffusion of RNPs. Specifically, results indicated that increased brand...

...Marine Cambefort; Elyette Roux Purpose This paper aims to provide a typology of perceived risk in the context of consumer brand resistance and thus answers the following question: how do consumers perceive the risk they take when resisting brands? Design/methodology/approach Two qualitative...

... risk and value in Egypt, while its impact on perceived risk was less pronounced in Canada. Perceived value was the strongest determinant of willingness to buy, while animosity played a significant role in this respect in Canada but not in Egypt. Research limitations/implications Country of brand...

... corporate reputation (CBR) of fashion retailers to customer-perceived risk and two relational outcomes – trust and commitment. In addition, this study aims to test whether or not the hypothesized paths are equally strong for male and female shoppers. Design/methodology/approach Data for this study were...

...Dhruv Grewal; Jens Nordfält; Anne Roggeveen; Jung Eun Lee; Leslie Stoel Purpose – The purpose of this paper is to examine the signaling effects of high versus low price discounts by integrating extant literature on price discounts, perceived risks and purchase intentions for products sold online...

... Social influence Perceived risk Promotions Online buying behavior In the following sections, we first provide an overview of perceived risk associated with SCs offered by unfamiliar brands and the differential response to risks generated from different variety-seeking orientations...

...Justin Beneke; Anne Greene; Inge Lok; Kate Mallett Purpose The purpose of this study is to investigate the perceived risks that consumers associate with premium grocery private label brands in South Africa, and to understand which of these risks significantly affect their purchase intention...

... between perceived risk, trust, satisfaction, loyalty and buying intention in a PDO food product. The consumer was asked to indicate his/her level of agreement or disagreement with a series of statements based on a seven‐point Likert scale. After the completion of the fieldwork, an analytic process...