... and consumer perceptions (i.e. perceived savings and price fairness) and purchase intentions. PROCESS and ANOVA were used for the analysis. Findings This research showed that exposure to a TPC influenced consumers’ EPDs. As TPC discount increased, EPD increased and the discount discrepancy (i.e. actual...

... of consumers. © Emerald Group Publishing Limited 2014 Perceived quality Perceived value Consumers’ degree of greenness Green purchase intentions Perceived savings Price promotion framing An executive summary for managers and executive readers can be found at the end of this issue...