...Gauthier Casteran; Thomas Ruspil Purpose This paper aims to understand how dual sustainable-labeling strategies influence perceived value dimensions (i.e. quality, emotional, social and price) across vice vs virtue products and level of consumers’ consideration of future consequences. Design...

... and assesses the influence of UGC perceived value, using partial least squares variance-based structural equation modeling. Findings The research shows significant and positive effects of UGC on Instagram users’ intentions to engage with the platform and the influence of UGC perceived value on UGC uses...

... risk and value in Egypt, while its impact on perceived risk was less pronounced in Canada. Perceived value was the strongest determinant of willingness to buy, while animosity played a significant role in this respect in Canada but not in Egypt. Research limitations/implications Country of brand...

... of price fairness has focused on the role of perceived value. This research tested the relative effect of perceived value, relational identity and personal identity in the context of targeted promotion and identified relational identity as the major mechanism. © Emerald Publishing Limited 2017 Emerald...

...Jenniina Sihvonen; Linda Lisa Maria Turunen Purpose Brand management and marketing have focused on brand-new goods, thus largely neglecting the emergence of markets for used products. This study sheds light on how consumers determine the perceived value of fashion brands in online flea markets...

...-Kwifi can be contacted at: oalkwifi@qu.edu.qa © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Emotion Perceived value Neuromarketing Brands Pleasure Functional magnetic resonance imaging Recently several studies have shown...

..., the core utilitarian assets of a brand also evoke passionate love and should be highlighted, especially in long-term relationships with customers. Originality/value – This paper investigates the interdependent effects of identification and customer perceived value (hedonic and utilitarian value...

... gain, while those with a low degree of greenness prefer promotions underlining reduced loss. In addition, medium-greenness consumers show similar reactions to both formats. Our studies further demonstrate that consumers’ perceived value mediates the moderated effects of perceived quality and perceived...