... that unbundling of deals (or segregation of gains) enhances these perceptions. © MCB UP Limited 2001 Perceptions Discounts Pricing The concept that the perceived value of a product has a direct impact on behavior has been well substantiated by both marketing academics and practitioners...

...Kenny Lim; Aron O’Cass Examines consumers’ perception of brands as influenced by their origins and the differences in classification ability between consumers’ knowledge levels. Specifically, culture‐of‐brand‐origin (COBO) is proposed to have replaced country‐of‐origin (COO) as the most important...

...Margaret C. Campbell There is research evidence that suggests that perceptions of price unfairness give rise to consumer resistance to prices and result in decreased profit to the firm. However, it is as yet unclear what factors influence perceptions of unfairness. Answers the question, “What...

...Gustav Puth; Pierre Mostert; Michael Ewing The processes of consumer perception and decision making remain relatively complex phenomena despite the depth of research undertaken in the area. One way in which these processes may be influenced is through the explicit mentioning of product attributes...

..., that is, the brand name “Dockers by Levi’s”. Such a strategy helped customers become aware that the maker of Levi’s jeans was behind this new line of clothes, thus reducing consumers’ risk perceptions. At the same time, this product line had the sub‐brand name Dockers that helped to distance consumers’ associations...

...” products, therefore, tend to go against this branding principle. These products, which are usually sold at a price which is lower than their branded equivalents, are most often found in the area of low‐involvement grocery items. Previous studies of consumer perceptions of generic products tend to be broad...

... of information Niche marketing Perceptions In 1981, in a Harvard Business Review feature, we described a marketing condition which we called “unmentionability” and,through a series of case studies, showed how it could frustrate the marketing of a wide range of products and services, despite...

..., even though specific products will change over time. © MCB UP Limited 1994 Advertising Attitudes Consumer behaviour Hygiene products Image Market segmentation Marketing strategy Perceptions Product management Target marketing Man is the only animal that blushes. Or needs...

... Celebrities Marketing Measurement Perceptions Personality Promotion Qualitative techniques Quantitative techniques Considerable evidence has accumulated that, regardless of cultural changes in its meaning, beauty is an effective sell. Beautiful people like Christie Brinkley, Cindy Crawford...

... of stages, the innovator buying cycle, driven by an internal dynamic. © MCB UP Limited 1994 Computer software Consumer behaviour Perceptions Production innovation Product lifecycle Research on the adoption of innovations has extensively examined the adoption of one innovation...