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Keywords: Personal nostalgia
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Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 869–887.
Published: 30 July 2024
..., personal nostalgia increases brand love more than historical nostalgia, whereas, in India, historical nostalgia was found to be more significantly related to brand love than personal nostalgia. Practical implications The primary implication for marketers is to consider nostalgic advertising...
