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Journal Articles

How nostalgia in advertising increases brand love: a cross-country study

Available to Purchase
Silvia Grappi, Veronique Pauwels, Giuseppe Pedeliento, Lia Zarantonello
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (7): 869–887.
https://doi.org/10.1108/JPBM-12-2023-4857
Published: 30 July 2024
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Journal Articles

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Open Access
Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (5): 516–532.
https://doi.org/10.1108/JPBM-02-2023-4352
Published: 01 May 2024
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Journal Articles

Guest editorial

Free
Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-08-2019-006
Published: 06 September 2019
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Journal Articles

Guest editorial

Free
Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-05-2019-2359
Published: 03 May 2019
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Journal Articles

Brand hate

Available to Purchase
Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (1): 11–25.
https://doi.org/10.1108/JPBM-01-2015-0799
Published: 21 March 2016
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